McDonalds Corporation Essay

McDonalds Corporation is the worlds number 1 fast nourishment chain, Richard and Maurice McDonald started this credit line with a restaurant in San Bernardino California in 1940. Now a days McDonalds serves much than 56 million customers every day. on that point are more than 30,000 restaurants operated by McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are beared by party. McDonalds main selling products are hamburgers, cheeseburgers, double cheeseburgers, big Mac burgers, quarter pond burgers, tasty burgers and mc flurrys Company profileMcDonalds is the words largest fast aliment mountain, serving more than 57 million people in 119 countries daily with more than 31,000 restaurants worldwide in which 6,899 are owned by order and 20,499 are operated as franchise and 3,960 are operated by affiliates.Andrew j. McKenna is the chairman of McDonalds Corporation since April 2004, Aprill Harrell Perrine president of brand cross and blue sh ield of Florida, Jim Dalton vice president of the Dalton agency, Ryan Schwartz the treasurer of Zurich insurances,inc. bill van zante the secretary of McDonalds.The corporation revenues come from the rent, royalties and fees paid by franchises, McDonalds revenues grew 27% over 3 years ending in 2007 22.8 million and 9% growth in operating income to 3.9 billion. History of Mc. DonaldsI m Loving it is a tagline known to every segment of the market, from kids and youngsters to the elderly people. McDonalds is a global food returns industry, which began its operations in the 1940s. The concept of McDonalds was introduced by Dick and Maurice McDonald, by opening a hamburger stall in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by persuading customers to go to a counter to order their food. This concept helped in faster turnaround of the customers. This asylum proved successful and popular among the customers. They foc delectationd o n burger cooking as a production line.The rung of McDonalds were committed to one task at a time. When Mr. Ray Kroc came across a McDonalds burger, he had never seen so many people served so quickly. He was quite impressed by the speed of service that they used in catering their customers. Kroc suggested that open more outlets of their stall, but they refused as they were quite busy with their own store and were not in a position to open any other store. Kroc volunteered to run a new outlet himself, by paying them royalties for using their concept of railway line. The McDonald brothers agreed and a new McDonalds retail outlet was opened, which was a franchisee. Kroc was a person with aggressive and risk taking attitude. He realized that beautiful things were often valued more by customers than some of other things.He introduced a concept of Cleanliness in his store. He termed cleanliness not only a symbol of hygiene but it also showed its customers that the seam cared near deta ils. He started growing his business and started giving franchises to other people. With the help of Ted Turner, Kroc visioned that the key success of McDonalds enlargement was to offer franchises. The major domestic growth of McDonalds in USA began in 1960s, as at that place was a demand of cheap let inaway food. Through the franchise concept, McDonalds made a pass away toward worldwide success. Today the Company operates in more than 117 countries worldwide, serving more than 50 million customers per day. The companys retail outlets are either owned by the company or by franchisees. The company focuses on delivering high quality and value to its customers through its services, product range and constant quality layover of its productsThe Success Factors How did the chain grow from a single restaurant into the massive corporation it is today? There are three characteristics that stand out about the success of McDonalds consistency, innovation and resiliency. ConsistencyIt does nt matter if youre visiting a McDonalds in South Africa or Zimbabwe, youre breathing out to have a similar figure wherever you are. This highlights Ray Krocs vision for McDonalds from the beginning. Quality, Service, Cleanliness and cling to was Krocs motto. His belief in this motto was so strong he went on to found a training school. Consistency, of course, is the key factor in any franchise Customers know what to expect and can take comfort in that knowledge when making a decision on where to eat. McDonalds success came from customers expectations of producing food at a quick pace. InnovationYou can tweak your product without causing disruptions, and potentially separate serve your customers. Innovation comes from responsiveness to customers needs or wants. For example, in 1975 a group of potential McDonalds customers had a problem at that time, soldiers in a certain places werent allowed to get out of their cars go wearing their uniforms. After learning this problem, McDonal ds came up with a solution add a drive-thru. resilienceMany of the challenges McDonalds has faced over the years are tie in to health concerns, particularly related to children. In response to these concerns, McDonalds formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of free lance experts assembled by McDonalds to provide us with professional guidance in the areas of nutrition and childrens well-being. In spite of these controversies, McDonalds ranked in the top 10 overall, and number one in food services, in CNNMoney.coms survey of the Worlds Most Admired Companies for 2011.Mission & Values McDonalds brand mission is to be the customers favourite place, way to eat and drink. Their worldwide operations are align around a global strategy called the Plan to Win, that centres on an amazing customer experience People, Products, Place, hurt and Promotion. They are committed to continuously improving their operations and enhancing their customers expe rience.McDonalds Values They place the customer experience at the core of all that they do. They are committed to their people. They believe in the McDonalds System. They operate their business ethically. They give back to their communities. They grow their business profitably. They strive continually to improve.Sustainability From the start, theyve been committed to doing the right thing. Their sustainability efforts ensure that their business practices and policies continue their rich heritage of making a positive impact on society.McDonalds remains is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonalds and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries, we can use our scale, scope and talent to make a positive difference in the world. Together for good.