Compare/Contrast Traveling Through the Dark and Woodchucks

Compare and Contrast Essay In the poems â€Å"Traveling Through the Dark† and â€Å"Woodchucks† man must make a decision about nature in the most inconvenient ways. In â€Å"Traveling Through the Dark† the narrator is faced with, literally, a life or death situation, whereas in â€Å"Woodchucks† the narrator is faced under the Darwinian belief about killing. Both poems reveal the interpersonal relationship between man and animal as well as the moral dilemma that man faces with nature. However, through the use of narration, vivid imagery, and personification, the poets show one speaker’s sympathetic attitude towards the animals while the other speaker has an adversarial attitude toward them. Stafford’s poem, â€Å"Traveling Through the Dark,† deals with the†¦show more content†¦Kumin uses vivid imagery to describe the destruction that the woodchucks caused. â€Å"They brought down the marigolds as a matter of course† and â€Å"beheaded the carrots.† This introduces the speaker’s adversarial tone throughout the rest of the poem. She immediately seeks revenge on the woodchuck family. The author states that the speaker, at one point, was not a violent person. â€Å"I, a lapsed pacifist fallen from grace puffed with Darwinian pieties for killing.† Now, the author shows the speaker’s â€Å"survival of the fittest† beliefs in order to express the ongoing adventure of killing the woodchucks. She shot the smallest woodchuck first and watched it fall into the roses. The author provides more imagery to describe the manner in which the mother woodchuck died. â€Å"She flip-flopped in the air and fell, her needle teeth still hooked in a leaf of early Swiss chard.† By doing this, it is easy to imagine the ball of fur tumbling through the air, dead. Kumin shows the speaker’s seek for vengeance when she begins to kill all of the woodchucks. â€Å"O one-two-three t he murderer inside me rose up hard.† Here, the revenge that the speaker is in search of is noticed. The author puts into her poem that the last woodchuck is an â€Å"old wily fellow,† implying that he is clever and sneaky. The

Social Services During Sub Saharan Africa - 951 Words

Social Services Provided in Sub-Saharan Africa have had a Positive Impact on People Infected and Affected by the Human Immunodeficiency Virus Summary Human immunodeficiency virus (HIV) is a disease that has evolved over time into an epidemic. Sub-Saharan Africa is the region of the world with the highest population of infected individuals and some of the lowest access to resources needed provide preventative education, treatment, and support for the disease. This study examines five studies conducted within the past ten years, in order to gain an understanding of the impact social services have on people living with HIV in Sub-Saharan Africa. The broad overview of social services, positive impacts, negative impacts, economic impacts, and sustainability of social service aid related to HIV is examined. The purpose of this analysis is to determine if HIV related services are positively impacting the lives of those it is intended to help. While there are negative aspect of social services, the finding of this analysis show that there is a more significant positive effect of social services. Research should be continued in this area of study in order to reduce negative impact of social service and improve the quality, effectiveness, and efficiency of aid so that one day HIV will not longer be a public health threat in the world. Introduction In the past four decades, human immunodeficiency virus (HIV) has been discovered, developed into an international epidemic, andShow MoreRelatedHuman Immune Deficiency Virus ( Hiv )1608 Words   |  7 Pageshad had a profound impact on the lives of infected individuals and their families1. The region of sub-Saharan Africa, which constitutes 11% of the world’s population, is reported to be disproportionately affected by HIV and the disease known as acquired immune deficiency syndrome (AIDS)2. HIV is a sexually transmitted infection that can spread by contact with infected blood, or from mother to child during pregnancy, childbirth, or breast-feeding. Sometimes, individuals with HIV infection will developRead MoreSpread Of Hiv / Aids1574 Words   |  7 PagesThe Spread of HIV/AIDs in Sub-Saharan Africa Sub-Saharan Africa has been singled out as having the most serious HIV epidemic in the world. There is need to curb the spread of HIV in the continent by leveraging the knowledge and skills necessary to understand the factors responsible for the spread of the disease. This paper attempts to investigate the risk factors involved in the spread of HIV and how to reduce HIV prevalence regardless of these risks factors. The paper then goes a step further andRead MoreGlobalization: A Form of Colonialism1243 Words   |  5 PagesMengisteabs article, IMF – World Bank Adjustment and Structural Transformation in Sub-Saharan Africa, discussed the indirect rule of colonial powers through globalization. Globalization was derived from colonialism to control over previously colonized nations, and the way it did so was through the creation of the World Bank in 1945. Globalization is defined in Stegers book as, the expansion and intensification of social relations and consciousness across world-time and world-space (Steger 15). GlobalizationRead More The Devlopment of Modern Africa Essay1598 Words   |  7 Pages The Development of Modern Africa nbsp;nbsp;nbsp;nbsp;nbsp;There are over 40 countries in sub-Saharan Africa and the wealth of natural resources and the prevalence of wealth in the northern segments of Africa have led many to speculate about the equity and economic development in the sub-Sahara. Unfortunately, the progression of economic, political and social factors in this region have done little to improve the overall conditions, and have instead demonstrated a consistent bias towardsRead MoreElectoral Pressures In Africa Case Study1531 Words   |  7 Pagesnot? In you answer, be sure to contrast the pre- and post-1990 periods, and use the experience of two African countries to support your answer Electoral pressures and economic policies in Africa: Past records and prospects Introduction: The 1990s represent a period of electoral pressures for most Sub-Saharan African countries as governments faced external influences for political liberalization but also waves of domestic mobilization and protests to demand a better economy, accountable and transparentRead MoreThe Current Youth Is The Future1431 Words   |  6 Pagesend the extremism violence that is taking over the youth in Sub-Saharan Africa. SSG Advisors is a development company with innovative approaches to development challenges, which strive to combine the private sectors and the community to act as partners instead of beneficiaries. With the current global development challenges, there is a demand for innovative and interconnected solutions that also address economic, environmental, and social factors to progress with sustainable results for both clientsRead MoreWhat Social Factors Have Driven the Spread of Hiv/Aids in Sub-Saharan Africa?3708 Words   |  15 PagesWhat social factors have driven the spread of HIV/AIDS in Sub-Saharan Africa? The Acquired Immunodeficiency Syndrome (AIDS) is a disease of the immune system caused by the Human Immunodeficiency Virus (HIV). HIV is transmitted via unprotected sexual intercourse, contaminated blood transfusion, contaminated hypodermic needles, and from an infected mother to child during pregnancy, delivery or breastfeeding. There is currently no cure for HIV/AIDS. AIDS is a debilitating condition that has great socialRead MoreThe Catholic Churchs View on Contraception Essay1229 Words   |  5 PagesChurch’s view on contraception is simple. They believe that any act of sex must be both unitive and procreative Birth control, by any means or techniques will halt the procreative process and over time diminish the unity created by sex (Catechism). During the 1960s there was a major boom in contraceptives; The Pill had just been created. It is at this point that contraceptives became a major issue within the Catholic Church. In 1968 Pope Paul VI wrote an encyclical titled the â€Å"Humanae Vitae† whichRead MoreForeign Aid From The United States918 Words   |  4 Pages(Brazil, Russia, India and China) bloc partnership, Brazil now distributes close to 4 billion dollars in annual global aid to less developed nations around the world, especially in sub Saharan Africa. (4) As a recipient of foreign aid, Brazil in 2012 received $2.4 million (US) in international humanitarian aid. Also, during the period of 2003 to 2012, Brazil received $ 4.5 billion (US) in official development assistance (ODA). (1) As a donor nation, Brazil contributed $1.3million (US) in humanitarianRead MoreThe Impact of Music During Apartheid1530 Words   |  7 PagesAmandla! Film Essay Abigail Koss September 16, 2015 The Impact of Music During Apartheid Amandla! A Revolution in Four-Part Harmony is a 2002 documentary film directed by Lee Hirsch that describes the struggle the black South Africans faced during apartheid. Activists and musicians discuss the days of apartheid. The film has a collection of musical performances, interviews, and historical footage. Amandla is a Zulu and Xhosa word that means power. It was a common rally word used in resistance

World Politics

Question: Give a brief discussion with relevance to Kants theory. Answer: Introduction: Terror is very easier to struggle in non-democratic society. In the modern age, the prime threat of the society is to reduce the activities of the terrorist. Hence, the main duty of the state is to provide protection to the citizens. In this section, Kant theory has been provided to analysis the effect of terrorism in the society. By analyzing the Kant theory of ethics, we can evaluate the importance of each life in the society. The theory suggests that the every life is equal and infinite worth. Therefore, the terrorism activities must be demolished from the society in order to save the lives of innocent people in the society. Terrorism suggests an unethical method of demanding something from a particular community. Discussion with relevance to Kants theory: Kants theory of ethics is known as deontological theory. He is the prime proponent of this ethical theory. Deontology is known as the study of duty (Blecher). According to Kant, what gives an action its moral worth is the reason for it, and not the outcome or the consequences of the action. Thus, Kant and the other deontological theorists are of the opinion that the rightness or wrongness of the actions is dependent on certain moral formal criteria like rules or principles. In Kants ethical theory, the rightness of the actions established as apriority in reason (Gomes). The theory is mainly a theory of obligation. There are three ethical difficulties to this theory. The first problem is that the believers of grace tell themselves that they are saved but they continue to act in such a way that a good God would view as morally flawed. It is questioned that how is it possible for God to overlook the sinful deeds that a believer continues to commit after being converted. Terrorists believe that God would be seeing them as good even if their conduct were bad. If this is what grace implies, then the idea of perfection lacks reality for sure since it circumvents the practical goals it claims to achieve (Hung). The theory of Kants portrayal of grace helps in solving this problem. Terrorist do not stop committing their activities in the society for the sake of the innocent people. They just want to achieve their demands from several communities. Terrorists symbolize their activities as the proper way of demanding something from the society (Patellis). They think that it is their rights to achieve the c ertain things from the community. Therefore, the Kant theory of ethics does not justify the activities of the terrorist. The second problem is that after being certain that they are blameless before God, it might lead result in moral laziness. Kants theory would promote belief in something, which lacks reality, for the ethical purpose of being a better person (Yu and Chiu). Sometimes, terrorist activities happen for achieving a particular right of a community in the society. Terrorist often consider themselves as the sinless people. They think that they are doing this kind of activities for fulfilling their own needs. Therefore, terrorists believe that they are building the proper image in the society. Moreover, this careless attitude towards their activities makes them more dangerous. The third problem is that the believers might imagine that that they are no responsible anymore for their life before their conversion since God has forgiven them for the evil they have committed in the past. Such an understanding of the divine grace lies at the core of Christian theology, thus the assessment made by Kant is accurate historically when he mentions that it offers the biggest challenge to anyone who attempts to build an ethics of grace (Yu, Wang and Chang). It is assumed by Kant that if religion is ethically interpreted that people must be responsible for their individual choices. Terrorists of diverse society have different culture and their way of demanding is unusual. They think that their demanding is the process of living in the society and they do not bother about the innocent lives. Moreover, they think that God will save them in reducing their sin. This approach of terrorists makes them more fearful for the innocent people in the society. The Kant theory of ethi cs suggests that the people should have the right to live without fear in the society (Patellis). Moreover, every individual should have the equal value for his or her lives. Terrorist activities make their lives ruin. Therefore, these activities of terrorists do not support these ethics. Conclusion: Terrorism is a prime issue of the society and its effects has been damaging the moral value of the society. Through the engagement of Kants theory on Ethics, the researcher has analyzed the ethical dilemmas of terrorism. References: Blecher, Ian S. "Kant On Formal Modality". Kant-Studien 104.1 (2013): n. pag. Web. Gomes, Anil. "Kant And The Explanatory Role Of Experience". Kant-Studien 104.3 (2013): n. pag. Web. Hung, Chih-wen. "A 300-Year Typhoon Record In Taiwan And The Relationship With Solar Activity". Terrestrial, Atmospheric and Oceanic Sciences 24.4-2 (2013): 737. Web. Patellis, Ioli. "Kant On Independence, Ideal And Empirical". Kant-Studien 104.4 (2013): n. pag. Web. Yu, Jia-Yuh, and Ping-Gin Chiu. "Contrasting Various Metrics For Measuring Tropical Cyclone Activity". Terrestrial, Atmospheric and Oceanic Sciences 23.3 (2012): 303. Web. Yu, Jia-Yuh, Yi-Wen Wang, and Cheng-Wei Chang. "Asian Dust Storm Activity And Its Association With Atmospheric Circulation From 1995 To 2006". Terrestrial, Atmospheric and Oceanic Sciences 21.2 (2010): 375. Web.

Anne Frank Writing as a Journey to Self Discovery Essay Example

Anne Frank: Writing as a Journey to Self Discovery Paper Anne Frank: Writing as a journey to self discovery The protagonist and author of The Diary of a Young Girl Anne Frank began writing her diary at the age of thirteen. She has many friends and admires at school; however, she confesses that she doesn’t have any close friend whom she able to open up fully about deeper things in her mind that she wants to share. It makes her to feel lonely and misunderstood. Anne found a best friend in the diary she named â€Å"Kitty†. The diary gives her a private place to explore and develop her thoughts and ideas. It comforts her in the extraordinary circumstances of the secret annex, where she was hiding with her family during Germany’s occupation of Holland. The diary helps her to write out her frustrations, feelings of isolation and express her thoughts without fear of being criticized or affecting anybody else in the annex. The diary is important part of Anne’s life and it influences her self-development. Particularly, writing plays a significant part in Anne’s maturity and sense of self, since Anne was able to look back at the previous records in the diary and reflect on her experiences. Besides, a constant diary-writing enables her to discover herself as potential writer and develop sense of self worth and self purpose. Anne began her diary as a playful, innocent teenager but her later entries reflected realization of coming of age. After two years of constant diary writing, she said: â€Å"Looking back, I realize that this period of my life has irrevocably come to close; my happy-go-quickly, carefree schooldays are gone forever I’ve outgrown them. I can no longer just kid around, since my serious side is always there. †(March 7, 1944). We will write a custom essay sample on Anne Frank: Writing as a Journey to Self Discovery specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Anne Frank: Writing as a Journey to Self Discovery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Anne Frank: Writing as a Journey to Self Discovery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As she matures, she constantly writes about her emotions, attitudes towards life and other people. A near to the end of the diary, Anne looks over her past diary entries about her mother and Van Daans, and realizes how biased she was towards other people. She realizes that sometimes she acted immature and self centered. Anne said: â€Å"I tried to understand the Anne of last year and make apologies for her. I was suffering then (and still do) from moods that kept my head under water and allowed me to see things only from my own perspective (January 2, 1944). Also, she was ashamed about some past entries that she thought to be â€Å"childish innocence† (January 22, 1944). By looking at her past entries she realized how her girlish moods changes and immaturity affected her perceptions of others true intentions. Particularly Anne admits that she had been too harsh towards her mother and unfair towards Van Daans family, she thinks she has grown wiser since then. By criticizing he r own past actions and thoughts, she showed her maturity and self perception as an adult responsible for own behaviour. Besides, this reflective writing experience plays a significant role in her personality development and in establishing her future career goals. Throughout the diary Anne matures considerably and her entries reflect her desire to understand her own personality. In the diary she explains that she is different Anne with people at the Annex, but she opens up her another, sentimental side when she writes in her diary. By writing out her emotions in the diary, Anne comes to understand her behaviour and motives over the course of her diary writing. Particularly, she discusses the ideas that are important reflection of Anne’s self perception and sense of self. â€Å"I’m so grateful to God for having given me this gift, which I can use to develop myself and to express all that’s inside me,† Anne said about her writing. (April 5, 1944). For example, she argued about significance of nature in people life, a person’s will power, importance of self realization and the role of women in a society. Writing helped Anne to explore her past motivations and own personality, and see how much she changed during such short time. It influenced her perception of self and she began to realize what kind of a person she wants to be in the future. As Anne became more self aware she began to think about the future and how she would realize herself after the war. She became engaged with her writing that she even decides to pursue it as a future career. She turns to be ambitious about it: â€Å" to get on in life, to become a journalist, because that’s what I want! I know I can write† she said (April 5, 1944). She admits that she has a great potential and this self discovery gives her a sense of self worth and self purpose. She realizes that her writing can have a big impact on the society and through hard work and dedication she can achieve more than any average woman of her times. She says: â€Å"I don’t want to live in vain like most people. I want to be useful or bringing enjoyment to all people, even those I’ve never met. I want to go on living even after my death! † (April 5, 1944). She wants to be useful for the society through her talent and bring all her potential to life through her writing. With these ideas in her mind she set her life goals and decides to publish her diary after the war; as a result, her later entries are more detail and reader oriented. For example, she adds more detail information about residents of the Annex, explaining their characters and adds detail comments about the War. Anne feels as she is doing something valuable for society and for herself. Therefore, Anne writing became a big part of her personality and self identity. Writing helped her not only to express herself and analyze herself; it also enriched her life with sense of fulfilment and helped to establish goals for the future. The Diary of a Young Girl takes reader to a world of bright and intelligent young women who goes through coming of age and difficult war times. Anne Frank amuses reader with her brilliant mind and wise ideas at her early stage of life. She matured as diary progressed and writing played a big part in this process. Throughout writing Anne was able to write off her emotions and cope with difficult times. Most imported, writing helped Anne to find sense of purpose and develop a self image as a future writer and valuable member of society. If Anne lived, she would definitely become engaging and sophisticated writer.

Questions Answered Essays

Questions Answered Essays Questions Answered Essay Questions Answered Essay 1.  Ã‚  Ã‚  Ã‚  Ã‚   Simile, metaphor, and personification play a vital role in Pablo Neruda’s poem, â€Å"White Bee.† It gave life and various emotions to inanimate and perhaps debatable characters he used such as his soul and the last hawser. Furthermore, these figures of speech made it easier for readers to envision what Neruda describes. In line 12, Neruda notes, â€Å"Your breasts seem like white snails.† This simile helps us form an image of breasts that have a nice round form such as a snail’s with a hint of softness. The metaphor â€Å"word without echoes† makes us think of speaking without actual voice coming out of our mouths. It’s almost similar to being withdrawn and powerless. â€Å"Shadow has come to sleep on your belly† is personification that makes a reader think of peaceful slumber after a long day of work. It doesn’t exactly present a person. Using â€Å"shadow,† a symbol interlinked with night, and â €Å"belly,† an image of a soft that body part where one can serenely lay his/her head makes the personification- and the general mood of the poem- more powerful.2.  Ã‚  Ã‚  Ã‚  Ã‚   Spiegelman’s Maus made use of animals for characters instead of humans. We can see this as a good choice as it helps us understand how the author specifically views the ethnicities presented. For example, the Jews are illustrated as mice. This may be due to the fact that Jews are as meek and resourceful as mice during the period of Nazi Germany. On the other hand, Germans are shown as cats- fierce, cautious, poised, and always ready to scratch. The disadvantage with using animals, however, lies in the fact that its readers may not get really attached with the story. It’s true that there will still be emotions since the characters’ facial expressions still changes. But the fact that the characters aren’t humans will limit the depth of compassion or sympathy a reader wi ll have for the characters and the story itself.3.  Ã‚  Ã‚  Ã‚  Ã‚   Modern art encompass a long period of time wherein various art movements were started and developed. During this time, abstraction became an important aspect of art. Abstraction helped artists present their subjects, visions, and messages to viewers in a new way. Instead of plainly illustrating natural scenery, a portrait, or a picture of still life, abstraction is utilized to shock or puzzle spectators. This is all done while still using subtle images, colors, or other medium. Let’s look at examples. Claude Monet’s â€Å"Impression: Sunrise† is a good artwork that portrays abstraction in the form of unevenly blended colors and undefined lines. We can see that there’s sunset and some fishermen, but there’s no horizon and what we suppose as fishermen are only visible as shadows.In Vincent Van Gogh’s â€Å"Starry Night,† abstraction is presented in the whole canvas. There are what seem to be swirls of clouds. Then there are the moon and stars with their baffling light-colored strokes that surround them. There’s even the intimidating, dark castle. Finally, there is Marcel Duchamp’s â€Å"Nude Descending a Staircase.† This painting utilized abstraction more seriously than our other examples. At first, one will not be able to see a figure- a nude figure- going down a staircase, as Duchamp used various shapes and presented continuous movement. Only with focused scrutiny will the nude descending a staircase be found.

Useful Mobile Apps for MBA Students

Useful Mobile Apps for MBA Students This list of useful mobile apps for MBA students will help you create schedules, collaborate, network, improve productivity, and make the most of the MBA experience. iStudiez Pro iStudiez Pro is an award-winning multiplatform student planner that can be used to track class schedules, homework assignments, tasks, grades, and more. The app will notify you about important tasks and events so that you can get organized and stay on top of important deadlines and meetings. The iStudiez Pro app also offers two-way integration with Google Calendar and other calendar apps so that you can share schedules with classmates, members of your study group, or people in your social circle. Free cloud sync is available as well, making it easy to wirelessly sync app data across multiple devices. The iStudiez Pro app is available for: iOSmacOSAndroidWindows *Note: If you would like to try this app before you purchase it, a free version of the app, known as iStudiez LITE, is available through the App Store for iOS devices. Trello Millions of people - from small start-up businesses to Fortune 500 companies - use the Trello app to collaborate on team projects. This app works well for MBA cohorts and study groups who are collaborating on a project for a class or competition. Trello is like a real-time, virtual whiteboard that everyone on the team has access to. It can be used to create checklists, share files, and have discussions about project details. Trello can be synced across all devices and works with all major browsers so that you can access the app data wherever you are. The free version would work for most student groups and teams, but there is also a paid version for users who want special features, such as extra storage space or the ability to integrate data with an unlimited number of apps.   The Trello app is available for: iOSmacOSAndroidWindows Shapr Shapr is a professional networking app that is designed to make the entire process of networking less painful and time consuming. Unlike most networking apps, Shapr uses an algorithm that considers your tagged interests and location to connect you with like-minded professionals who are in your area and looking to network. As with the Tinder or Grindr dating apps, Shapr allows you to swipe right anonymously. The app will notify you when the interest is mutual so that you don’t have to deal with random, unsolicited requests to talk or meet up. Another plus is that Shapr presents you with 10 to 15 different profiles each day; if you don’t feel like you can connect with the people it shows you one day, there will be a fresh crop of options the following day. The Shapr app is available for: iOSAndroid Forest The Forest app is a useful mobile app for people who are easily distracted by their phone when they should be studying, working, or doing something else. When you want to focus on something, you open the app and plant a virtual tree. If you close the app and use your phone for something else, the tree will die. If you stay off your phone for the designated amount of time, the tree will live and become part of a virtual forest. But it isnt just a virtual tree at stake. When you stay off your phone, you also earn credits. These credits can then be spent on real trees that are planted by a real tree planting organization that has teamed up with the makers of the Forest app. The Forest app is available for: iOSAndroid Mindfulness The Mindfulness app is a useful mobile app for MBA students who are feeling overwhelmed or stressed out over school obligations. This app is designed to help people manage their mental health and well being through meditation. With the Mindfulness app, you can create timed meditation sessions that are as short as three minutes long or as lengthy as 30 minutes long. The app also includes nature sounds and a  dashboard that displays your meditation statistics. You can get the free version of Mindfulness or you can pay for a subscription to get additional features like  themed meditations (calm, focus, inner strength, etc.)  and access to meditation courses.   The Mindfulness app is available for: iOSAndroid

The Ways We Lie Research Paper Example | Topics and Well Written Essays - 1750 words

The Ways We Lie - Research Paper Example ng copywriter, and an author to Companion through the Darkness, in her writing of â€Å"The Ways We Lie,† tries to bring to light the numerous ways in which human beings lie to each other. The lies are justifiable by those who tell while others are not. She argues that every one of us is bound to lie and we do find excuses to get out of it when caught. There are many types of lying, which are to be discussed in this paper, and giving some examples to show how they are told. Ericsson believes that it is practically impossible to live without lying. She even tried doing that herself for a whole week, and she says that it was ‘paralyzing’ and that ‘there must be a merit to lying’. When you lie, it puts an end to the pressing issue or the situation one is in, but others require a series of lies that could go on for a lifetime. If one is not careful, the truth comes out at some point. All they had told becomes null and they get into trouble. The white lie, we are all guilty of this. When we are with our friends, we often lie to them in their faces so that we cannot hurt their feelings (Krentz, 2007). ‘You look okay in the suit’ we tell this to someone getting into an interview room so that they do not panic before they get an interview for their dream job. If we were to tell them the truth at that moment, they may back out from what they were doing and try to concentrate on the not so important details, which may lead them to fail. Men lie to their women almost every morning before they go to work, ‘Honey, your hair is perfect’, yet they have not even given the hair a look at all. Bergen Evans, an English professor said: A man who will not lie to a woman has very little consideration for her feelings. Deflection is another type of lying. It is easily visible in court when you make an accusation against someone and do not have a way to defend themselves. The only option for them is to keep quiet until the other party says something offensive about

Marketing Plan Part B Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Part B - Essay Example The Jacob’s Coffee Shop will try to make sure that the customer gets a good experience as they consume the products of the business. This is why the Jacob’s Coffee Shop has decided to use an app that the customer can use in choosing the design and nature of the product. Not many coffee shops offer the customer with a way to be in command of the way he gets his product. This will be very useful in making sure that the customer is engaged and maintained at Jacob’s Coffee Shop. The business will have the name of Jacob’s Coffee Shop. The name is inspired by a story in the bible where one person sold his inheritance for a bowl of well cooked soup. The soup that was served to him was so good that he could not resist and even sold his highly valued inheritance just for one bowl. In this regard, the Jacob’s Coffee Shop will provide its customers with such good coffee and beverage products that the customers will come back for more. While the main product for Jacob’s Coffee Shop will be coffee served at the coffee shop, Jacob’s Coffee Shop will take advantage of the available market to make sure that it has more business. In this regard, Jacob’s Coffee Shop will also offer deliveries especially to functions where coffee is needed in large quantities, at the request of the customer. As Gibson (2013) says, coffee shops must know how to extend their services in order to increase their revenues and profits. Word of mouth will be an important way to promote the business. All the initial customers will be asked kindly to spread the information about the shop to their friends and family. At the same time, to help the word of mouth strategy to work, there will be well designed colorful leaflets that will be made and each customer given a number of them to give to their friends and family. To engage the customers, the social media will be used. There are several social media that are available and they all offer both

Made In Chelsea Analysis of an episode Essay Example for Free

Made In Chelsea Analysis of an episode Essay From the episode of Made In Chelsea I watched, I can say that the representations we have of upwardly mobile young city dwellers are that they are social-oriented, whose lives seem to be some care-free that they can cavort around various places in London—and the world—without any problems. We also only see characters of a certain age range—none are, we assume, above the age of thirty—of which the majority have no jobs or business, leading us to believe that they come from families of ‘old money’, and so having a job themselves would seem rather pointless. Saying that, there are a few characters who do possess their own business or thereabouts. However, our perceptions of the characters are very one sided, as we are constricted to seeing only one side of that character—the one that fits their current storyline the best. This prevents us from seeing, per se, the kind heartedness of a character that has just cheated on their partner. The words ‘characters’ and ‘storylines’ fit well with my next point; the conversations and the events that take place throughout the episode seem far too rehearsed and coincidental for them to be actual ‘reality’. Location shots are used of London sights and attractions to establish the setting of the scene. They also are only of Central London attractions, and the shops and restaurants et al all seem to highlight the wealth of the individuals who shop there, eat there etc. Reactions, for the majority of the show, are shown using over-the-shoulder shots to portray the reaction of the person who is being told something. There is also usage of eye line matching shots that show you what the character may have been looking at from their angle. The episode seems to comprise of short segments that have then been edited in post production so that they can seek out the most entertaining of segments. This is obvious as the episode transitions from one group of people at a restaurant to a boxing arena and then back to the restaurant again. Tzvetan Torodov’s narrative theory that conventional narratives are structured into five stages; Equilibrium—disruption—recognition—repair—reinstatement, could be present within the episode, as you can apply it to the situation between Louis, Spencer and Jamie (the love triangle storyline). The fact that it fits so well with Torodov’s theory does support the question â€Å"How much of Made In Chelsea is actually reality?†

Social Penetration Essay -- Psychology Essays

Social Penetration "Decisions about self-disclosure - whether to reveal one's thoughts, feelings, or past experiences to another person, or the level of intimacy of such disclosure - are part of the everyday life of most persons" (Derlega and Berg, 1987, p. ix). The decisions one makes on the issue of whether or not to self-disclose with others affects not only the types of relationships one will have with others and how they are perceived, but also how well they know themselves. Clearly, self-disclosure plays a major role in the development of close relationships. Irwin Altman and Dalmas Taylor, the theorists behind Social Penetration theory, recognized this fact and designed their theory to illustrate and explain this process of self-disclosure through social penetration. In this paper, I will explain Altman and Taylor's Social Penetration theory and the framework behind it, offer come critiques that have been made about the theory by other communication scholars, and present examples of studies conducted using the ideas of social penetration. To understand the idea of Social Penetration theory, one must first understand the ideas behind it, and more specifically, its framework. The theory focuses around the idea that within every relationship social penetration processes exist. Altman and Taylor (1973) explain that these processes include "verbal exchange, nonverbal use of the body, use of the physical environment, and interpersonal perceptions - all of which are exhibited at different levels of intimacy of encounter" (p. 3). The goal of Social Penetration theory is to describe the "formation, maintenance, and dissolution of close relationships" (Derlega & Berg, 1987, p. 5). According to the theory, the form... ...ocial penetration theory. I used Griffin's text mainly as a source for my critiques of the theory. Jourard, S. M. (1971). Self-disclosure: an experimental analysis of the transparent self. New York, NY: John Wiley & Sons, Inc. This publication is another psychology oriented edition about self-disclosure. I didn't use any information from this book because it was all repetition from the other sources I gathered. I used the other source information because I found it more reputable. Tannen, D. (1986). That's not what I mean! How conversational style makes or breaks relationships. New York, NY: Ballantine. Deborah Tannen, the author, is the theorist behind genderlects. The only information I used from this book was the quote about the differences between how men and women are seasoned to communicate. Nothing else was relevant to my topic.

Advertising’s Affects on Self-Esteem Essay

â€Å"As most of us know so well by now, when a girl enters adolescence, she faces a series of losses- loss of self-confidence, loss of a sense of efficacy and ambition, and the loss of her ‘voice,’ the sense of being a unique and powerful self that she had in childhood† states Jean Kilbourne in her essay, â€Å"The More You Subtract, The More You Add†. These losses in adolescent girls are natural yet worsened by advertising and entirely overlooked. As media and advertising cause these effects, they also devise to offer just as Jean Kilbourne says, â€Å"Advertisers are aware of their role and do not hesitate to take advantage of the insecurities and anxieties of young people, usually in the guise of offering solutions.† Naturally, advertising has a negative and damaging effect on teenage girls’ self-esteem. Generally speaking, adapting teenage girls strive to be what they see. Commonly, when surrounded by advertising of flawless and thin girls, their goal is then to achieve the same qualities which brings dissatisfaction with their own body. In order to achieve these goals, teenage girls may go to extremes. When size zero models are consistently advertised, that size becomes desired by teenage girls who may not have the ability to be that size. With this desire, comes eating disorders. To reduce this issue, girls shouldn’t be surrounded by only overly thin women in advertisements to avoid added on pressure from advertising when that pressure is already naturally present during adolescence. Advertising produces subtleties that women should remain quiet and have less voice. Advertisements frequently include models with their hands and fingers covering their mouths with catch phrases adding to the negative message. Kilbourne illustrates this well in her essay by saying, â€Å"indeed this is one of the primary messages of the culture to adolescent girls. ‘The silence of a look can reveal more than words,’ says another perfume ad, this one featuring a woman lying on her back†. This expectation can be troubling for young girls, giving them the impression that having too much of a voice is bad, that they should speak in a different way other than using their voice. This as well creates an inequality between boys and girls, that girls should be more ashamed of their opinions and voice. The most distinct negative effect advertising has on teenage girls’ self-esteem is the sexual objectification frequently present in advertising. Advertisements tend to draw a strong emphasis towards sexuality. Girls are taught to be â€Å"overtly sexy and attractive but essentially passive and virginal† (Kilbourne) at a young age. In â€Å"The Merchants of Cool† they explain a â€Å"midriff† role present in the 1990’s explained as your body being your best asset to flaunt even if you don’t understand it. Young teenage girls are prime examples of midriffs because they don’t quite understand their adolescent bodies yet they are pressured from the sexuality shown in advertising to flaunt it the most rather than their brain. Even during Marilyn Monroe’s era, there were advertisements to improve your waist size rather than to reduce it because being curvy was the trend rather than being thin at the time. Yet even this had the issue of excluding naturally thin women that were unable to gain those extra pounds to achieve a thicker bust or waist size. There will always be issues in advertising in society; however, these issues shouldn’t be targeted to negatively effect teenage girls’ self esteem.

The Great Gatsby Chapter 1-5 Summaries

In Chapter 1, the narrator introduces himself as Nick Carraway and talks about himself and his father. He describes himself as tolerant but fails to realizes his views are very biased and speaks with pity to those who â€Å"haven't had the advantages that you've had,† as his father says. Nick comes from a well-known Mid-Western family, and graduated from Yale (as his ancestors have) in 1915. After fighting in World War I, he comes home restless and decides to learn the bond business. His father finances Nick for a year and Nick lives in a house on West Egg. He talks about West and East Egg.West Egg is the less fashionable of the two, and consists of new money. He lives between Gatsby's mansion and another millionaire. East Egg consists of old money people, and that is where his cousin, Daisy, and her husband, Tom Buchanan, live. Tom was one of Nick's classmates at Yale who played football professionally and came from a wealthy family. The Buchanans invite Nick over for dinner, and Nick meets Daisy's friend, Jordan Baker. She is a professional golfer and seems to be bored of being wealthy. At dinner, Tom talks about the book, â€Å"The Rise of the Colored Empires†, and readers learn that Tom is pro-white dominance.Dinner is interrupted by a phone call for Tom, and Jordan tells Nick that it's a phone call from Tom's lover in New York. Daisy and Nick catch up in private out on the veranda. After dinner, everyone chats in a crimson room and when Jordan heads to sleep, Daisy jokes that Jordan and Nick should marry each other. Soon, Nick heads home and sees Gatsby on his dock reaching out his hand across the Sound. Chapter 2 begins with a description of the valley of ashes which is located between West Egg and New York. The area is a barren wasteland and a large billboard with Doctor T. J. Eckleburg's eyes decay in the valley.Tom takes Nick to the valley of ashes so he can meet Tom's mistress. They arrive at George Wilson's garage on the edge of the val ley of ashes and meet with him and his wife, Myrtle. Tom then forces Myrtle (his mistress) and Nick to his flat in New York and throws an improper small party with Myrtle's sister, Catherine, and a couple named McKee. The group then gossips about Jay Gatsby and Catherine claims that he is somehow related to Kaiser Wilhelm, the despised ruler of Germany during World War I. As the group gets more drunk, Myrtle begins to act harsh and almost teenage-like.Catherine states that the only reason Tom hasn't left Daisy is because Daisy is Catholic, and Catholics don't believe in divorce. Nick is surprised by such an accusation because he knows that Daisy is not Catholic. Myrtle then talks about how she never loved her husband, and she made the biggest mistake marrying him. Later, Tom gives Myrtle a puppy as a gift, and the drinking goes on. Sometime after, Myrtle starts chanting Daisy's name, and Tom punches her in the face, breaking her nose. Chapter 3 begins with Nick's description of Gats by's Saturday night parties.These parties are extremely lavish, and earned the reputation of being one of the best parties in New York. Guests gather to admire Gatsby's Rolls Royce and enormous swimming pool, eat delicious food, enjoy the live band, and drink unlimited amounts of alcohol that Gatsby supplies everyone with. Eventually, Gatsby's chauffeur brings an invitation to Nick's door and Nick heads over the next day. When he arrives, the mansion is already packed with anyone and everyone. Many attendees were not invited, even more have not met Gatsby face to face.The crowd is mixed, with people from West Egg and East Egg, and people from New York and some that weren't high up on the social ladder. Nick then runs into Jordan Baker, and they hear rumors among the crowd about Gatsby. Nick and Jordan roam around to try to find Gatsby, and at first end up in Gatsby's library. In his library, they meet a man they call Owl Eyes, who is fascinated by the fact that all the books in the library are real. Afterward, they head out to the garden and begin talking to a man that is young and handsome. He tells them that he served in the same division as Nick in the war.He then introduces himself as Gatsby. Gatsby leaves to take a phone call, but tells one of his servants to seek out Jordan Baker to tell her he needs to speak with her in private. A few hours later, Jordan comes out of the library and tells Nick the conversation was â€Å"simply amazing. † Before Nick leaves, Gatsby invites him to go hydroplaning the next morning and Nick agrees to go. As Nick leaves the mansion, fifty feet from the door, he sees that a car has landed in a ditch. He sees Owl Eyes there and the whole situation is very bizarre. Nick then breaks off to talk about his overall summer of 1922.He states that he did not only attend parties all summer long, but also worked in New York. He met again with Jordan in midsummer, and realized that she had cheated in a golf tournament. Although he knows that Jordan lies constantly, he is still somehow attracted to her. In Chapter 4, Nick returns to one of Gatsby's Sunday morning parties, and he hears a couple of young ladies gossip about Gatsby. They say he is a bootlegger and killed a man because he found out. On another morning, Gatsby invites Nick to lunch in the city. Gatsby then asks Nick what he thinks of him.Nick is very evasive in the way he responds. Gatsby then tells Nick about his past, claiming to be from a MidWestern family and says he is from the city of San Francisco. He then goes on to say that he studied at Oxford and lived in all of the capitals of Europe. And that he enlisted in the war effort, where he was quickly promoted to major and celebrated by every Allied government. Gatsby even pulls out a picture of himself at Oxford and also a medal with his name on it from Montenegro. Gatsby drives very fast through the valley of ashes and is pulled over by a policeman for speeding.Gatsby shows the policeman a white card and the policeman apologizes and doesn't give him a ticket. At lunch, Gatsby introduces Carraway to Meyer Wolfsheim, who is a Jewish man that is an infamous gambler and who claims to have fixed the 1919 World Series. Wolfsheim proudly shows Nick his arm cuff that is made of human molars. Nick soon believes that Gatsby is involved in dark business. After Wolfsheim leaves the restaurant, Nick spots Tom at a table and introduces Gatsby to him. Gatsby is visibly uncomfortable around Tom and leaves suddenly without an explanation.The next time Nick meets with Jordan, she tells him that Gatsby is in love with Daisy. She says that back in 1917, both Daisy and Gatsby volunteered at the Red Cross and Daisy madly fell in love with him. She promised that she would wait for Gatsby to return from war, but while he was away, Tom proposed to her and she accepted. The night before Daisy's wedding, she had realized her huge mistake and drank herself to insanity. Jordan tells Nick that the only reason why Gatsby bought his mansion on West Egg was to be directly across the bay from Daisy.Nick then realizes why Gatsby was on his dock reaching out to the green light across the Sound (because the light is the light on the end of Daisy's dock). Jordan then tells Nick that Gatsby wanted him to arrange a meeting for himself and Daisy at Nick's house. In Chapter 5, the night Nick returns home after talking to Jordan, he sees that Gatsby's mansion is lit from top to bottom. Nick is approached by an eager and nervous Gatsby, and Nick tells him that he has spoken with Jordan. In return for helping him, Gastby offers Nick an under-the-table job that hasn't anything to do with Wolfsheim.Nick is offended by his wish to pay him back for setting up the meeting, and declines the offer. On the day that Gatsby and Daisy are to meet, it begins to rain. When Daisy first arrives, the tension and conversations are very awkward between them. Gatsby is so nervous to be around Daisy that he k nocks over Nick's clock. Nick tells Gatsby to calm down, and leaves them alone for a short while. When Nick returns, he sees that they have just finished hugging and Daisy has joyful tears on her cheeks. They are much more relaxed and comfortable around one another, and they head over to Gatbsy's mansion.Gatsby shows them around, first at some luxurious shirts imported from Europe, and Daisy bursts into tears. Then looking out from a window, Gatsby tells Daisy that he can see the green light at the end of her dock when the night air is clear. After, Gatsby wakes Ewing Klipspringer so he can play â€Å"Ain't We Got Fun† on the piano. While the music floats around in the room, Nick thinks to himself that Daisy will not be able to live up to Gatsby's standards and forget the last five years has ever happened. As Gatsby and Daisy get closer, Nick realizes it is time for him to leave and starts walking home.

Repartee Definition and Examples

Repartee Definition and Examples A repartee means having a quick, witty reply or an exchange of witty remarks and comes from the Old French to set out again. Examples and Observations First one speaks, then presently tothers upon him slap, with a Repartee.(Bayes in The Rehearsal by George Villiers, 1672)†The concept of staircase wit, authored by the French writer Denis Diderot, refers to those devastatingly clever remarks that we’re unable to produce when they’re needed, but come to mind with perfect clarity moments later, as we’re walking down the staircase and heading out the door. There is no similar expression in English, but the Germans have long had their own word for it: Treppenwitz (also ‘staircase wit’). The writer Heywood Broun certainly had this phenomenon in mind when he wrote: ‘Repartee is what you wish you’d said.’... While the word retort suggests the notion of putting adversaries and opponents in their place, repartee is a broader term that refers to clever or witty remarks in almost any social situation. Repartee stories have been around for centuries.†(Mardy Grothe, Viva la Reparte e. Collins, 2005)†Even when members of the Algonquin Round Table pondered some of life’s most serious questions, one or another of the witty group would somehow find a way to lighten the conversation. During a discussion of suicide one day, George S. Kaufman was asked by another member of the group, ‘So, how would you kill yourself?’ Kaufman considered the question thoughtfully for several moments before replying: ‘With kindness.’†(Quoted by Mardy Grothe in Viva la Repartee) Repartee is something we think of twenty-four hours too late.(Mark Twain)[T]art-tongued Lady Astor, the first woman elected to the House of Commons, allegedly told [Winston] Churchill, If you were my husband, Id put poison in your coffee (in his tea, more likely). Madam, Churchill is said to have responded, If you were my wife, Id drink it. Many biographers of both Churchill and Astor report that some form of this exchange took place. However, the researcher for a biography of Churchill... discounted the comment as uncharacteristic of the rather prim prime minister.(Ralph Keyes, The Quote Verifier: Who Said What, Where, and When. Macmillan, 2006) Dorothy Parker â€Å"In the hospital Dorothy Parker was visited by her secretary, to whom she wished to dictate some letters. Pressing the button marked NURSE, Dorothy observed, ‘That should assure us at least 45 minutes of undisturbed privacy.’† â€Å"Dorothy Parker and a friend were talking about a forceful and garrulous celebrity. ‘She’s so outspoken,’ remarked the friend. ‘By whom?’ asked Dorothy.† â€Å"Looking at a worn-out toothbrush in their hostess’s bathroom, a fellow guest said to Dorothy Parker, ‘Whatever do you think she does with that?’ ’I think she rides it on Halloween’ was the reply.†(Quoted in The Little, Brown Book of Anecdotes, edited by Clifton Fadiman. Little,Brown and Co., 1985) Oscar Wilde â€Å"Ah, well, then, I suppose that I shall have to die beyond my means.†(at the mention of a huge fee for a surgical operation) â€Å"Work is the curse of the drinking classes.† â€Å"I have nothing to declare except my genius.†(at the New York Custom House) â€Å"Democracy means simply the bludgeoning of the people by the people for the people.†(Quoted in The Oxford Dictionary of Quotations, 6th ed., edited by Elizabeth Knowles. Oxford Univ. Press, 2004)

Definitions and Examples of English Usage

Definitions and Examples of English Usage Usage refers to the conventional ways in which words or phrases are used, spoken, or written in a speech community. There is no official institution (akin to the 500-year-old Acadà ©mie franà §aise, for example) that functions as an authority on how the English language should be used. There are, however, numerous publications, groups, and individuals (style guides, language mavens, and the like) that have attempted to codify (and sometimes dictate) rules of usage. EtymologyFrom Latin,  usus  Ã‚  to use Observations This usage stuff is not straightforward and easy. If ever someone tells you that the rules of English grammar are simple and logical and you should just learn them and obey them, walk away, because youre getting advice from a fool.  (Geoffrey K. Pullum, Does It Really Matter If It Dangles? Language Log, Nov. 20, 2010)The thoughtful, nondichotomous position on language depends on a simple insight: Rules of proper usage are tacit conventions. Conventions are unstated agreements within a community to abide by a single way of doing thingsnot because there is any inherent advantage to the choice, but because there is an advantage to everyone making the same choice. Standardized weights and measures, electrical voltages and cables, computer file formats, the Gregorian calendar, and paper currency are familiar examples.  (Steven Pinker, False Fronts in the Language Wars. Slate, May 31, 2012) The Difference Between Grammar and Usage In this book, grammar refers to the manner in which the language functions, the ways that the blocks of speech and writing are put together. Usage refers to using specific words in a manner that will be thought of as either acceptable or unacceptable. The question of whether or not to split an infinitive is a consideration of grammar; the question of whether one should use literally in a nonliteral sense is one of usage.  (Ammon Shea, Bad English: A History of Linguistic Aggravation. Perigee, 2014) Arbiters of Usage The present-day scholarly concept of usage as a social consensus based on the practices of the educated middle class has emerged only within the last century. For many people, however, the views and aims of the 17th-18c fixers of the language continue to hold true: they consider that there ought to be a single authority capable of providing authoritative guidance about good and bad usage. For them, the model remains that of the Greek and Latin, and they have welcomed arbiters of usage such as Henry Fowler who have based their prescriptions on this model. In spite of this  ... no nation in which English is the main language has yet set up an official institution to monitor and make rules about usage. New words, and new senses and uses of words, are not sanctioned or rejected by the authority of any single body: they arise through regular use and, once established, are recorded in dictionaries and grammars. This means that, with the classical model of grammar in rapid decline, the us ers of English collectively set the standards and priorities that underlie all usage.  (Robert Allen, Usage. The Oxford Companion to the English Language, ed. T. McArthur. Oxford University Press, 1992) Most of the little manuals which pretend to regulate our use of our own language and to declare what is and what is not good English are grotesque in their ignorance; and the best of them are of small value, because they are prepared on the assumption that the English language is dead, like the Latin, and that, like Latin again, its usage is fixed finally. Of course, this assumption is as far as possible from the fact. The English language is alive now- very much alive. And because it is alive it is in a constant state of growth. It is developing daily according to its needs. It is casting aside words and usages that are no longer satisfactory; it is adding new terms as new things are brought forward; and it is making new usages, as convenience suggests, short-cuts across lots, and to the neglect of the five-barred gates rigidly set up by our ancestors.  (Brander Matthews, Parts of Speech: Essays on English, 1901) Usage and Corpus Linguistics English is more diverse than ever in all hemispheres. Research into new Englishes has flourished, supported by journals such as English World-Wide, World Englishes and English Today. At the same time, the quest for a single, international form for written communication becomes more pressing, among those aiming at a global readership...Many kinds of resource have been brought to bear on the style and usage questions raised. The Cambridge Guide to English Usage is the first of its kind to make regular use of large databases (corpora) of computerized texts as primary sources of current English. . . . The corpora embody various kinds of written discourse as well as transcriptions of spoken discourseenough to show patterns of divergence between the two. Negative attitudes to particular idioms or usage often turn on the fact that they are more familiar to the ear than the eye, and the constructions of formal writing are privileged thereby. Corpus data allow us to look more neutrally at the distributions of words and constructions, to view the range of styles across which they operate. On this basis, we can see what is really standard, i.e. usable in many kinds of discourse, as opposed to the formal or informal.  (Pam Peters, The Cambridge Guide to English Usage. Cambridge University Press, 2004) Linguists and Usage As a field of study, usage doesnt hold much interest for modern linguists, who are drifting more and more toward qualitative psychology and theory. Their leading theorist, Noam Chomsky of MIT, has acknowledged, with no apparent regret, the pedagogical irrelevance of modern linguistics: I am, frankly, rather skeptical about the significance, for the teaching of languages, of such insights and understanding as have been attained in linguistics and psychology ... If you want to learn how to use the English language skillfully and gracefully, books on linguistics wont help you at all.  (Bryan A. Garner, Garners Modern American Usage, 3rd ed. Oxford University Press, 2009) Correctness In the past, unproven ideas about the Standard have often been used to forward certain social interests at the expense of others. Knowing this, we do not describe the misuse of the conventions of punctuation in some students writing as a crime against civilization, although we do point out the mistakes. What interests us far more is that these apprentice writers have interesting ideas to convey, and manage to support their arguments well. They should be encouraged to turn to the task of writing seriously and enthusiastically rather than be discouraged because they cannot punctuate a restrictive clause correctly. But when they ask, Does spelling count? we tell them that in writing, as in life, everything counts. For academic writers, as for writers in a wide variety of fields (business, journalism, education, etc.), correctness in both content and expression is vital. . . . Language standardization may have been used as a tool of social oppression, but it has also been the vehicle of broad collaboration and communication. We are right to treat usage both warily and seriously.  (Margery Fee and Janice McAlpine, Guide to Canadian English Usage, 2nd ed. Oxford University Press, 2007)   Usage is trendy, arbitrary, and above all, constantly changing, like all other fashionsin clothing, music, or automobiles. Grammar is the rationale of a language; usage is the etiquette.​  (I. S. Fraser and L. M. Hodson, Twenty-One Kicks at the Grammar Horse. The English Journal, Dec. 1978)   E.B. White on Usage as a Matter of Ear We were interested in what Dr. Henry Seidel Canby had to say about English usage, in the Saturday Review. Usage seems to us peculiarly a matter of ear. Everyone has his own set of rules, his own list of horribles. Dr. Canby speaks of contact used as a verb, and points out that careful writers and speakers, persons of taste, studiously avoid it. They dosome of them, because the word so used, makes their gorge rise, others because they have heard that we sensitive litry folk consider it displeasing. The odd thing is that what is true of one noun-verb is not necessarily true of another. To contact a man makes us wince; but to ground a plane because of bad weather sounds all right. Further, although we are satisfied to ground a plane, we object to garaging an automobile. An automobile should not be garaged; it should either be put in a garage or left out all night.The contraction aint, as Dr. Canby points out, is a great loss to the language. Nice Nellies, schoolteachers, and underdone g rammarians have made it the symbol of ignorance and ill-breeding, when in fact it is a handy word, often serving where nothing else will. Say it aint so is a phrase that is right the way it stands, and couldnt be any different. People are afraid of words, afraid of mistakes. One time a newspaper sent us to a morgue to get a story on a woman whose body was being held for identification. A man believed to be her husband was brought in. Somebody pulled the sheet back; the man took one agonizing look, and cried, My God, its her! When we reported this grim incident, the editor diligently changed it to My God, its she!The English language is always sticking a foot out to trip a man. Every week we get thrown, writing merrily along. Even Dr. Canby, a careful and experienced craftsman, got thrown in his own editorial. He spoke of the makers of textbooks who are nearly always reactionary, and often unscholarly in denying the right to change to a language that has always been changing ... In this case, the word change, quietly sandwiched in between a couple of tos, unexpectedly exploded the whole sentence. Even inverting the phr ases wouldnt have helped. If he had started out, In denying to a language ... the right to change, it would have come out this way: In denying to a language that has always been changing the right to change ... English usage is sometimes more than mere taste, judgment, and educationsometimes its sheer luck, like getting across a street.  (E.B. White, English Usage. The Second Tree From the Corner. Harper Row, 1954) Pronunciation: YOO-sij

The Robustness of Authoritarianism in the Middle East Essay

The Robustness of Authoritarianism in the Middle East - Essay Example She begins with an analysis of the common explanations but then goes on to highlight the exceptional factors that hinder democracy. She cites examples and elaborates them to support her claims. In addition, she makes comparisons with the situation in other regions to make her claims more valid. She uses the exceptionalism comparative perspective to identify the real causes. Bellin starts with a citation of the Freedom House report on the level of democracy in different regions. While the number of free countries is doubling in other regions, the freedom house report indicated stagnation in the Middle East and North African region. She mentions the statistics as an anecdote to awaken the attention of her readers. Obviously, this report implies that something is definitely wrong in these countries. The author makes a supported claim that most countries in the region have failed to take the challenge of embarking on a journey towards democracy. She then mentions the obvious reasons that may be the cause of the stagnation. According to her, the obvious reasons do not offer valid explanations as to why the region does not make efforts towards democratization. These reasons include the existence of weak civil societies in the region that lack the impetus and capacity to advocate for democracy. In addition, labor unions in the region lack notable activity that can foster democracy. She also highlights the fact that the non-profit organizations in the region lack the appropriate grounding for them to participate in activities that can initiate a democratic transition. In elaboration, she mentions that since association life in the region is weak, the society lacks the capacity to exert pressure on the state to adopt a democratic setting. In addition, the state drives all economic projects of the countries through rental sources of income (Diamond 97-98). The state determines the level of employment as well as the rate of economic growth in the region. The people lack t he autonomy to create new economic ventures for themselves. Therefore, as long as they depend so much on the state, they cannot make demands from it. Increased poverty, illiteracy, and inequality limit the people from demanding democracy. As argued, these factors scare the few elite in society. The masses cannot commit to fighting for democracy as they have other pressing issues on the side. Next, she explains the claim that the Middle East and North Africa lack close proximity to democratic republics. Usually, analysts argue that close proximity to a democratic country offers demonstration effect. Some analysts claim that Islam is incompatible with democracy. Islam is prevalent in the Middle Eastern and North African countries and may be one of the reasons making it difficult for the people to embrace democracy. Bellin argues that the above circumstances are not preserves for the Middle Eastern and North African regions. The same factors exist in other regions that have shown remar kable progress towards democracy. She compares the situation in these regions with the realities in other regions. Her illustration of the progress in the sub-Saharan region despite the weak societies outweighs the claim that presence of a weak civil society hinders the Middle East society and North African countries from advancing towards democracy. On a different point, a high economic command from the state is not a factor that these

Asseing Cultural History Essay Example | Topics and Well Written Essays - 1250 words

Asseing Cultural History - Essay Example This essay will address the role of gender orientation, social skills and individualism vs. Collectivism degree in learning process and cultural belief of an individual Moreover, the essay will summarize the importance of history in shaping an individual’s culture. Cultural dimension theory of Hofstede is an important cross-cultural communication framework, proposed and established by Greet Hofstede. This specific framework describes the effect of culture of a society on the human values. There are six different dimensions in this framework. Individualism vs. Collectivism can be considered as an important dimension among those six dimensions. This plays an important role in shaping cultural beliefs of an individual. This is the measure to which the social individuals are integrated into a particular group. People of European countries rank high in this list. On the other hand, people of Asian countries rank low in this list. People of Western countries believe in individual goal development, activities and achievement. On the other hand, people of Asian countries believe in collective work, collective performance and group achievements. It is the cultural trend, family orientation and family environment of individual that drive them towards specific approaches. Two different family structures can be identified in this world, such as joint family and nuclear family. The concept of joint family can be identified in Asian countries. On the other hand, the concept of nuclear family can be identified in several western countries. In joint families, family members used to take decisions collectively. On the other hand, in nuclear families, the head of the family used to take individual decision (Ibro scheva & Ramaprasad, 2008). These specific cultural orientations and guidelines are also followed by people in workplaces and several social institutions. Therefore, it can be stated that the degree of individualism vs. Collectivism

Amazon.Com in Business Plan Research Paper Example | Topics and Well Written Essays - 1000 words

Amazon.Com in Business Plan - Research Paper Example To sustain this new venture, Amazon Inc. has a good start off, as its traffic is attractive to buyers and sellers into Amazon market place. Firms likely to be acquired in this endeavor include Diapers.com, Zappos and Soap.com. Amazon intends to buy Quaidis, the parent company to Soap.co and Diapers.com for $540 million. The capital that was collected to fund this acquisition amounts to $78 million. In another strategy for up its competition with CPG companies, Amazon Inc. intends to acquire Zappos at a projected price of $1.1 billion. To compete with Google and Apple, Amazon Inc. intends to upgrade its Kindle to support mobile phone applications and functions. This will enable the incorporation expand from just providing physical goods to digital goods. The low margins strategy has been employed by Amazon regardless it is downcast by other companies. Amazon is offering its products and services at low prices as a strategy to attract more customers and increase its market share. This is a strategy aimed at increasing value to customers rather than increasing its value through high prices and high profits. Increased market share will see Amazon reduce its costs through economies of scale, as the costs will b e spread through many customers. For instance in 2011, Amazon had operating expenses of 91% expressed as a fraction of revenues. This demonstrated its big market share compared to Walmart. Amazon had revenue streams of up to $48 billion. Most of this is attributed to online retail store where it has managed to attract millions of shoppers and sellers to its website. This has led to a cost advantage for Amazon in relation to Walmart and Costcos. Amazon has grown from just a book retailer to be the largest online retail shopping for physical and digital goods and services. This has not stopped the company from further growth and development. The company is seeking to contract Google, which will see it use the Android technology. Although Amazon and Google are market rivals, Amzon seeks to cross the gap between the two and build its new devices on the Android operating system. 8. Implementation strategy: From a range of reasonable options (build or â€Å"go it alone† strategy, p artner via a joint venture or less formal business alliance, license, minority investment, and acquisition), indicate which option would enable the acquiring firm to best implement its chosen business strategy. Because of the nature of the course, you must indicate that an implementation strategy involving an acquisition is preferred to the other options and why. An acquisition is the best strategy for implementation. The acquiring firm’s stands an advantage of running a business that is well established compared to building up a new business. With an established business, the acquiring firm can use the existing financial records to forecast future performance to determine if the new firm to be acquired is profitable. This is not the case with a new firm being set up. Setting up a new firm may require more capital and time. The business’ future performance may not be correctly forecasted because there are many unseen occurrences, as the business has no experience. Part nerships on the other had result in legal disputes, as the partners are likely to disagree on decisions and business issues. Acquisition remains the

VTE Prophylaxis after Joint Replacement

VTE Prophylaxis after Joint Replacement Clinical Management Plan Supplementary Prescribing for Nurses, Pharmacists  and Allied Health Professionals Student: Jade Keaney Background to Clinical Management Plan: Pharmacology, Monitoring and Evidence

Dna: The Thread Of Life :: essays research papers

DNA: The Thread of Life The "thread of life", is deoxyribonucleic acid, otherwise known as DNA. It is the spiral shaped molecule found in the nucleus of cells. Scientists have known since 1952 that DNA is the basic substance of heredity. This was hypothesized, and later confirmed by James D. Watson and Francis Crick. They also know that it acts like a biological computer program over 3 billion bits long that "spells" out instructions for making the basic building blocks of life. DNA carries the bodies genetic code, controls the development of an embryo, is capable of duplicating itself, and is able to repair damage to itself. DNA can be manipulated to change all kinds of things. All DNA molecules consist of a linked series of unites called nucleotides. Each DNA nucleotide is composed of 3 subunits: a 5 carbon sugar called deoxyribose, a phosphate group that is joined to one end of the sugar molecule, and one of several different nitrogenous bases linked to the opposite end of the deoxyribose. There are 4 nitrogen bases called adenine, guanine, thymine, and cytosine. In DNA adenine pairs with thymine and guanine with cytosine. Medicine's ability to diagnose continues to exceed its ability to treat or cure. For example, Huntington's Chorea is an inherited disease that develops between the ages of 30 and 45, can be diagnosed before any symptoms appear. This can be hard for both the individuals with the disease and their family. There is a 3 billion dollar project underway right now called the Human Genome Project, a 15 year program to make a detailed map of every single gene in human DNA. With automated cloning equipment to steer scientists through the DNA, scientists are finding human genes at the rate of more than one a day. This may not sound like very much but as technology increases the rate at finding them will increase. Since January 1993 to January 1994 scientists have located the genes for Huntington's disease, Lou Gehrig's disease, and the "bubble-boy" disease. Scientists are expected to find the first breast cancer gene any week now. Even with the best tools of today, the progress is full of surprises. Human DNA is not like that of plants, in which the trait of color of a flower is determined by one gene. Even the color of a human eye can involve the interaction of several genes. Some complex genes, such as cystic fibrosis, can go wrong in any number of places. Scientists have already accounted for 350 places where the cystic fibrosis gene mutates, and more are being uncovered

Case Study Papa John’s International, Inc. Twenty-First Century Growth Challenges Essay

1) What is your assessment of Papa John’s differentiation strategy? On what bases does the company differentiate? There are a number of bases on which Papa John’s differentiates itself, many of which are interrelated. First and foremost is Papa John’s offering of a higher-quality pizza, which not only allows them to differentiate on the basis of a product feature (i.e. the high quality ingredients used in the pizza), but, even more importantly, on the basis of reputation. While most other pizza chains have their sights set on more of a cost-leader/low-price strategy, and make an less genuine statement of quality, Papa John’s entire organizational culture is focused squarely upon the pursuit of â€Å"better ingredients, better pizza†. This commitment has in turn endeared it to customer base, and has resulted in a long string of high customer satisfaction ratings. Papa John’s early adoption of online and mobile ordering technologies allowed it to differentiate itself on the bases of both timing of introduction and distribution channels. Papa John’s was in fact the very first pizza chain to offer both internet- and text-based ordering, and it was able to generate tremendous revenues as a first-mover in these then-untapped channels. Being that Papa John’s is a part of the larger fast food industry, and consumers seek out fast food in large part on the basis of its convenience, the value of such a distribution system obviously lies in how easily accessible it made Papa John’s products. 2) Is Papa John’s strategy sustainable? What is your assessment based on a VRIO analysis? Obviously the most sustainable base of Papa John’s differentiation strategy is its reputation as a producer of high-quality pizzas. Such has been earned through years of commitment to the goal of producing a â€Å"perfect pizza†, which is an outgrowth of a strong organizational culture and well-communicated vision. The relationship between Papa John’s and its dedicated customer base is socially complex, and these customers could not be taken away overnight by a rival who suddenly began using better ingredients. However, the underpinning of this reputation – the product feature of high quality ingredients – is not nearly as sustainable, as it is not too costly for Papa John’s rivals of comparable size to ultimately imitate. In fact, Domino’s and Pizza Hut have demonstrated a shift towards  higher-quality ingredients in recent years, and so this point of differentiation is no longer as rare as it once was. However, it will take many mo re years of making pizzas of similarly high quality for either to actually cement the same reputation as Papa John’s, and reputation does remain a very sustainable base of differentiation. However, it is worth considering at which price point the value of this reputation begins to diminish, given the nature of the product category itself. Papa John’s is, after all, a fast food pizza chain, and price does play a significant role in the fast food market. Obviously, part of the value of having a differentiated product is the ability to command premium prices for it, and to easily pass increased costs on to a customer base which is relatively price-insensitive. However, the question here is what price ceiling exists on fast food pizza, regardless of its quality. Papa John’s may have a reputation for the highest-quality fast food pizza, and loyal customers may be willing to pay more for this high-quality fast food pizza than a lower-quality fast food pizza, but the price disparity between the two is unlikely to be anywhere near as great as that between, say, a car made by Rolls Royce and one made by Hyundai. Papa John’s may be able to charge a premium, but it must still exist within what is an essentially narrow price range acceptable for fast food. Should Papa John’s prices exceed this reasonable range – perhaps in the event that they cannot continue staving off ingredient cost volatility as well as they have to this point – then even their most loyal customers will turn to other brands or substitute foods of higher quality which warrant a higher price. The essential point is that price still does play a significant role in Papa John’s reputation – sure they make high-quality pizza, and sure it costs a little more than Domino’s, but that price premium is commensurate with its greater quality, and it strikes the right balance between affordability and quality. However, the value this reputation provides in allowing for higher prices – while it does exist, and thus leads one to conclude that reputation is a source of sustained competitive advantage – does indeed have its constraints. It creates value, but only until reaching a price ceiling which is lower for this product category than for premium products in most other product categories. Regarding Papa John’s other, interrelated bases of  differentiation – timing of introduction and distribution channels – it is evident that these were merely temporary sources of competitive advantage along a base which has given way to compe titive parity. Every other pizza chain (and pretty much every restaurant, chain or independent) now offers online and/or mobile ordering, and thus Papa John’s offering of increased convenience is no longer rare. Furthermore, Papa John’s has not been the first to market with any further similar innovations in the years to follow, and its base of differentiation as a pioneer of clever innovations is in many ways currently dormant. This is perhaps owed to a shift in organizational focus away being the first-to-market with novel propositions as Papa John’s looks increasingly to extending the business they have already perfected to foreign markets. 3) What do you recommend Papa John’s do to achieve its growth goals? Papa John’s has encountered challenges in its attempt to balance its focus on producing a higher-quality pizza with expanding its product mix enough to keep up with competitors who offer broader product mixes. Papa John’s does not want to stretch its focus and resources too thin, and consequently dilute the quality of its pizza by shifting attention away from it. However, many of Papa John’s competitors, namely market leaders Domino’s and Pizza Hut, have broadened their product mixes to include items such as pasta dishes, and Papa John’s has in turn been pressured into adopting similar additions to their menu. Because all of these pizza chains have begun matching each other with regard to product mixes, adding menu items is acting more as a base of competitive parity than competitive advantage. However, in expanding its product mix through co-branding strategies, Papa John’s can forge a far more sustainable base of differentiation. Papa John’s has already partnered with Nestle in adding additional dessert items, and such is a strategy they should continue to pursue aggressively, not merely with Nestle but with many other companies. Obviously Papa John’s can free up its resources and attention in partnering with another company to develop and produce menu items for it, and it can focus more on maintaining its high level of pizza quality. More importantly, if Papa John’s could enter into exclusive deals with these other brands and companies, and in turn be the  only one in the industry to offer products by a given brand of high repute (and even possibly a product made exclusively by that brand for Papa John’s), then its competitors will have much more trouble attempting to match the combined brand equity of Papa John’s and its partn ers. In terms of more of a corporate-level strategy, Papa John’s should consider integrating backward into the production of its high quality ingredients. Obviously it has already done this to some extent with BIBP Commodities, Inc. in combatting cheese price volatility, but they should consider going a step further in actually producing cheese and other ingredients themselves. They would be much better poised to insure a steady stream of consistently-priced ingredients in handling production themselves to some extent, and they would also be able to directly maintain the quality of its ingredients. It has already been stated that the product feature of high-quality ingredients is not very sustainable, and that other pizza chains are already moving to match the quality of Papa John’s ingredients. However, should Papa John’s lock in a supply of high quality ingredients at affordable prices whilst others are still encountering significant price volatility, then it will be more costly for Papa John’s competitors to imitate its pizza quality. Additionally, Papa John’s could act as supplier of ingredients to other restaurants (excepting of course its competitors), just as it originally expanded into the printing industry to produce its own print advertisements, but now also provides printing services to other companies. Expanding into the production of ingredients it already uses so heavily and, by nature of its expertise in producing high-quality pizzas, of which it already as a strong understanding makes greater sense than creating a Hispanic restaurant as is suggested in the text, being this such is a specific category of food with which Papa John’s has no prior experience. In entering a restaurant category so dissimilar, Papa John’s will have to spread its attention thin – far thinner than in expanding its product mix – and, in turn, will likely be distracted from its heretofore steadfast pursuit of â€Å"better pizza†, setting in motion an eventual loss of its hardfought reputation. As stated, Papa John’s reputation is its strongest point of differentiation, and, regardless of whatever move it makes next, it must maintain its high level of brand equity.

Weather Affects Your Mood

How weather effect your mood? Weather can have more than a little impact on your mood. Researchers in Germany branched out beyond just sunny and cloudy and looked at temperature, wind, sunlight, rain and snow, air pressure, and how long the days were. The study was led by Jaap Denissen of Humboldt University in Berlin. The study had 1,233 participants, all living in Germany at the time. Most of the participants were women, the average age was 28, with ages spanning from 13 to 68 years old.Study participants were first given a personality test that measured extraversion, neuroticism, how open one is to experiences, and how agreeable and conscientious they are. Then, participants were given a daily online diary and asked to respond to a questionnaire that measured tiredness and positive and negative mood. Examples of positive mood included feeling â€Å"active,† â€Å"alert,† â€Å"attentive,† â€Å"excited. † Examples of negative mood included feeling †Å"irritable,† â€Å"scared,† â€Å"upset,† â€Å"guilty. † Tiredness was measured by terms such as â€Å"sluggish,† â€Å"sleepy,† and â€Å"drowsy. The researchers found that when it’s sunny outside you’re in a more alert, happy, focused mood than when it’s raining, cloudy, snowing, and cold. Wind, temperature, and sunlight were found to have a negative effect on your mood. The researchers said that sunlight played a role in how tired people said they were. Also, Sunlight had a mitigating effect on whether people reported they were tired on days when it rained. Being out in the sun boosts our mood, improves sleep, and promotes vitamin D production.Some people get better sleep when they were exposed to the sun during the day. A type of depression called seasonal affective disorder affects some people during the winter when they don't get enough sunlight. Psychiatrists often recommend that depressed individuals go outside in the sun for 30 minutes per day because experts now believe that sunlight has widespread mood-elevating effects, possibly because the â€Å"happy† hormone serotonin increases when nights are short and days are long.When the day starts getting darker earlier more people have less time to enjoy any of the day because they are at school or work. so then they become depressed because they are getting home from work and school and its either cloudy out by the time they get out or its already dark out . Also experts said shorter day’s equal shorter sun/daylight which is why some people do become depressed and tired. Some people have less effect on their mood from weather which are identified those people who love winter and enjoy the colder weather and everything about the season.When it’s really hot outside or in a certain location it can cause you to get heat stress. Heat stress is the amount of stress a worker faces in a hot work area: temperature, humidity, rad iant heat (such as from the sun or a furnace) and wind speed. Individuals with high blood pressure or some heart conditions and people who take diuretics (water pills) may be more sensitive to heat exposure and may have a higher chance of getting heat stress.Rain and cloudy skies also plays a role in effecting your mood. Frijns and his colleagues also identified a group of so-called â€Å"Summer Haters,† who were less happy and more fearful and angry when the temperature and the percentage of sunshine were higher and happier and less fearful and angry with more hours of precipitation. Also identified a group called â€Å"Rain Haters† was also identified. As implied by the name, this group felt angrier and less happy on days with more precipitation.Some people say that they like sunny, warm day’s better than rainy cold days because when its sunny outside your able to be more active and also are able to go out and enjoy the sunny warm weather but other people say they like rainy cold days better because you get to relax inside, watch movies, spend more time with family, and be more focused on school or work other than putting your work off and going outside and enjoy your day. Researches said more college student tend to go to school doing the fall because they are more focused and pass more classes because theyaren’tputting off their work to enjoy a nice sunny warm day.Researches said that during the spring and summer people are more in shape and exercise than during the fall and winter. This is because during the spring and summer people are more motivated to go for a walk or run because the suns out and its warm out. Most people don’t like going out in the rain or cold. so that makes them unmotivated to be active and get exercise. Also most people tend to stay in during the fall and winter because it’s warm and dry inside rather than being outside in the cold and rain.Researches said that people tend to gain more weig ht during the winter and fall months because they are inside watching movies and eating rather than going outside and being active. People also get depressed during the fall and winter because of cold , rain , and cloudy skies and when most people are depressed they usually eat more to make them feel better which also make them gain weight. Researchers said there are several ways you can prevent the weather to affect your mood negatively. Some prevention is when you are indoors don’t have the lights dimmed turn then all the way on so it’s brighter in your house.You can also watch a movie cuddled up on your couch or bed and have a good dinner. Don’t just sit around and do nothing that makes you bored and depressed. Get up and do something like clean, make food, or go out. There is a diagnosis called â€Å"seasonal moodiness. † Seasonal moodiness is a sickness then affects 1 of 4 people. Its gloominess caused by Mother Nature and it usually starts in late O ctober, and then ends in April when spring begins. When this becomes more servers (having seasonal moodiness for 2 consecutive years) it usually becomes diagnosed as Seasonal Affective Disorder (SAD).Doctors take this very seriously, and there is treatment. Doctors believe it stems from â€Å"sensitivity to the lack of sunlight that results from winter's â€Å"shorter† days and disrupts our circadian rhythm, or internal body clock. â€Å"- WebMD. SAD is caused by the brain working overtime to produce melatonin (because of the lack of sunlight). Melatonin regulates your body clock, sleep patterns and a hormone that's been linked to depression. So in this way, yes weather can affect our moods. Although it is an illness, it's caused to weather and weather change.

Author Interviews How to Appear on Podcasts for Book Promotion

Author Interviews How to Appear on Podcasts for Book Promotion Author Interviews: How to Land Appearances on Podcasts for Book Promotion Author interviews via podcast appearances are one of the best ways to build authority and reach targeted audiences of ideal readers, as well as promote your book.Best of all, once you’ve appeared on a podcast, you’ll be able to use your interview as proof of your expertise and experience when you pitch to other podcasts.This is especially beneficial if you self-published a book since you dont have the support of a big publishing house- youre doing all the book marketing on your own!And this is a powerful way to spread the word about all the good your book can do.Heres how to land author interviews:Do your researchRate and review the podcastFeature the podcast hostsTailor your pitchOffer ideas related to your bookLeverage common connections you haveSend samples of previous author interviewsCreate a one-sheetDeliver value firstNOTE: If youre ready to turn being an author into a real career, check out our Sell More Books Program where we teach you how to build sustainable income with book sales. Learn more about it hereWhy do you need author interviews?Author interviews are beneficial for authors to spread the word about themselves as an author as well as their new and previous books.Think about author interviews the same as celebrity interviews when they have movies or TV shows premiering.Heres how author interviews can benefit you:You will reach a new audienceYour audience will be more receptiveYou market yourself as an authorYou market your newest book launchYou can market any previous books you haveYou will gain a larger social platformYou will sell more booksOverall, author interviews can only help you in your quest to become a full-time author by offering you book marketing opportunities.Check out this example of how beneficial an author interview of our very own Student Success Coach, Lise Cartwright, can be below. Its available both on our Youtube channel and Podcast. With over 8700 views on Youtube and many listens on the podcast, this inter view certainly helped maintain her passive income through books.How to Get Author Interviews on PodcastsBelow, you’ll discover 9 simple strategies to stand out in the eyes of podcasters and land author interviews on their shows.#1 Do your researchFirst of all, listen to the show before reaching out to podcast hosts. Podcasters are often approached by an author who sends generic emails proclaiming â€Å"I love your show,† and then ask to become a guest to promote their book.Other times, they’re approached with specific pitch letters, but the fit isn’t right.The reason for the mismatch usually is that the author who is pitching hasn’t listened to the show.If it feels like a chore to listen to the podcast, that’s a sign that you might be better off reaching out to a different podcast host.After all, you want to find podcasts that are in your niche, which usually happens to be those you listen to anyways.Here are a few things to ask yourself wh en you want to reach out to a podcast for an interview:Do you listen to them on your own?Do you resonate with their core message/theme?Are you involved in their community on a regular basis?Would you be proud to be a featured guest on their podcast?Are you a fan of past featured guests?Answering these positively will help you determine which podcasts to reach out to. Without doing the proper research, you could wind up upsetting the hosts and burning those bridges.#2 Rate and review the showOnce you’ve listened to a show, subscribe to it on iTunes. Then, rate and review, too.Ratings, reviews, and subscriptions help the podcast’s ranking. Most importantly, reviews are a powerful form of social proof that will encourage new people to listen.Mention the review when you submit your pitch. For example, you could write, â€Å"Listening to John Doe’s description of his struggle to grow his business in spite of his terminal disease was truly inspiring. Now, when thing s get tough, that message keeps me going. That’s why it was such a pleasure to write a 5-star review of your show on iTunes.†Your message will bring awareness to what you’ve done to support the show, greatly increasing your chances of landing a guest spot.#3 Feature the podcast hostsIf you currently have a podcast or YouTube channel, invite the host to be featured as a guest.By being on your show, the podcasters will learn about your background, and most importantly, about your book. In many cases, they’ll be compelled to invite you as a guest.Even if the podcast hosts don’t ask you to be on their show, they’re still much more likely to say yes when you ask them. Also, I send a copy of my book to my podcast guests, who in many cases write a review of the book on Amazon and then offer to have me on their show.If you dont have a podcast, then feature them on your social media or website.You could also write a blog post about the main lessons l earned from the show, and tag the host on social media when the article is published. Be cautious when applying this strategy, however.A subpar article, a half-hearted effort to capture what’s valuable about the show, or overblown praise will probably backfire.#4 Tailor your pitch to the host’s story and the mission of the showWhen I first pitched my ideas to Dave Lukas, host of the Misfit Entrepreneur Podcast, I mentioned how much I loved that he’d created the show as a legacy for his daughter.When he learned that I related to and understood his mission, it was easy for him to agree to have me on his show.You can do the same. Find out why they do what they do, and if it resonates with you, then center your pitch around that.Here are a few tips for tailoring your pitch to land your author interview:Mention something you learned from their showMake a connection from yourself to the shows mission and themeConnect your books message with their showsDoing this will help you reach podcast hosts much more effectively and show them youre a great fit for their show.#5 Offer three unique ideas related to your bookBefore I submit a pitch, I research the episodes in the past two to three months to see if anyone has explored the topics I have in mind.If my topics are fresh, I submit them. If not, I reposition my expertise with a different angle.My book is about influencer marketing. If I notice that only three weeks prior, another guest talked about influencer marketing as part of a business’s marketing mix, I pitch a different aspect of the topic, such as â€Å"how to build a list of subscribers with influencer marketing,† or â€Å"how to initiate connections with social media influencers to launch your book.†Resist the temptation to speak about a topic that deviates from your book. If you do that, your interview will probably not bring in new book sales.I encourage you to take a moment right now and write down three to five to pic ideas based on the core message in your book, which you can modify depending on the targeted show.#6 Leverage common connections you have with the hostWho do you think has a better chance to get a last-minute appointment with a busy hair stylist: a complete stranger or the friend of a current customer?The same idea applies to landing guest appearances on a podcast. Common connections matter.Often, when I appear on a podcast, the host will offer to introduce me to other podcast hosts who might want to have me as a guest.This is one of the easiest ways to secure future guest appearances.You might not even need a formal introduction. When you pitch, just mention that you know one or more of their previous guests.The idea is to find common ground.#7 Send samples of previous interviewsIn every podcast pitch I submit, I include links to three of my most relevant and significant podcast appearances.Those podcast interviews are relevant because they’re ideal for the audience of the new podcast I’m targeting, and they’re significant because they have reached large audiences.If you haven’t had podcast appearances yet, I encourage you to create audio or video clips with valuable content relevant to your audience that you publish on your site, and use those links as samples for the host.Even though samples of actual podcast interviews are much more powerful, the mere fact that you have a sample of your work will help you stand out among the competition.#8 Create a one-sheetTo save yourself time and effort, and to show your professionalism, I suggest you create a â€Å"one-sheet.†A one-sheet is a document thats a summary of who you are and what you offer as a guest.You could send the link to your one-sheet with your pitch, or use the information within the one-sheet to complete your guest request form or email pitch.Regardless of the situation, having this document readily available will save you time and effort.The main elements o f a one-sheet are: BioHeadshotPotential interview topicsTalking pointsRelevant linksAffiliate linksContact informationHeres an example of my own, personal one-sheet and what all the below information looks like compiled into, well, one sheet.Now lets delve into what each of these sections needs.BioCreate different versions of your bio (50-, 100-, 150-, and 200-word bios) so you’re ready when the podcast host asks you for a specific length. If you’re submitting the entire one-sheet, include the 100-word version of your bio in it.The bio should mention your book (even if you haven’t published it yet), and other credentials as proof of your expertise, along with at least one personal tidbit about yourself.HeadshotIt’s standard for all podcast guests to submit their profile picture before they’re interviewed. Invest in a professional photographer.No selfies, please!Potential interview topicsList no more than seven topics related to your book you could explore as a guest.You can check back to step number 5 if you need to generate some.Talking pointsSome hosts will ask you to provide talking points for the topic you’ll explore. Others favor a free-form style, and will lead the interview as an informal conversation.In either case, you should be prepared to provide talking points within 48 hours of being approved as a guest, though you can double check with the podcast host for specifics about this.Relevant linksInclude links to your main website, your book, your free offer for the listeners, and your primary social media pages.Depending on the host, you might also be asked to provide an affiliate link to a free download or low-ticket offer. In most cases, providing affiliate links isn’t required, but having the ability to create such a link on demand will help you stand out.If you’re submitting the one-sheet, then just write â€Å"Affiliate link for free download available.†Contact informationInclude your email address and phone number.Having your one-sheet ready will allow you to simply copy and paste the information when you complete guest request forms or pitch via email.#9 Always aim to deliver value firstAbove all, remember that your primary goal is to deliver value to your audience, and book sales will be a natural result of that value. If instead you approach the podcasters with the only intention to sell more books, they might simply ignore you.When you submit your pitch, always start what ifs a personalized explanation of why you are a fan of the show and how you can inspire and educate its audience.Then, mention your book as an additional asset listeners may benefit from.Value First!Good luck landing your author interview!After you land your first podcast appearance, itll be much easier for you to land the next. When you least expect it, the word about your book will have spread and you will make a much greater impact with your message.What matters most is that you take a ction and start reaching out to podcast hosts. You- and your book- deserve to be known!Ready to become a successful author?No successful author started from nothing.They had to work hard and earn their place by learning and applying what they learned when writing a book.Heres how you can learn more about how to become a successful author because youll never get there if you dont start today.