Advertising and Marketing Blog

Question: Discuss about the Advertising and Marketing Blog. Answer: Introduction: The five ethical principles of advertising industry are as follows: 1. Truth in advertising: According to law, there should be truth in every advertisement and varied bodies have been created to ensure the same. They should not be deceptive or unfair. Advertisers must ensure that they have the evidence to back up the advertisements and claims that they make. 2. Educating professionals: It is been stated that all marketing/ advertising professionals should be made aware, educated and trained to understand that the information provided to the public should be the truth in the best of its capacity and the information should not be misleading in any circumstance. 3. Distinguishing information: advertisers must ensure that they clearly distinguish the type of advertisement clearly before it is made public. There should be a clear distinction between editorial content, entertainment and news. This should be clear both offline and online. This should be done to ensure that the information is not confusing and misleading on part of the consumers. 4. Disclosure of information: Advertisers must ensure that they disclose every information relative to every advertisement at the time of showcase. All material information especially in case of endorsements should be done to avoid any problems. Transparency should be maintained in all circumstances i.e. even on social media. Authenticity of the advertisement should not be held in any case. 5. Personal Privacy should not be compromised: advertisers must ensure that they do not compromise on the privacy of the participants of an advertisements without taking consent from the people involved. This factor has to be specifically taken into consideration while marketing on social media and through online channels (MDG Advertising, 2011). Define what is meant by industry, services, products and organization within the advertising context. Then provide a list of real life example of an organization covering all the items. Item Definition Example Industry Industry specifically aimed at manufacturers who market or advertise their products so as to sell them to the consumers. Industry may also entail considering a particular group of firms that have the common objective. FMCG Services Services entail the provision of advertising the product or service of another firm. Services may mean the offerings of the advertising company or the offerings of the firm for which the advertising company may work. When an IT company advertises the Services it offers through Social Media such as Infosys Products Products are specifically the object that has to be advertised by a marketing agency to the target consumers and the formulate marketing strategies based on the advertisement of a particular product for a company. Shampoos Organization Organization is a company that hires an advertising agency for the purpose of advertising its products through varied means i.e. offline and online. An organization may hire one or more advertising companies to market the varied products that it offers to the different segments of consumers. Nestle List and describe five content of an advertising brief. Content Description of Importance 1. Background It is extremely important to understand the background of a particular product before the marketing of the product is carried out. This factor must primarily factors about the brand such as philosophy, personality, pricing, sales pitch and initial research (Crichton, 2013). 2. Competition It is vital to understand the number and nature of the competitors of the brand in question in the market. Products and services of the biggest and the smallest competitors should be accounted. Also, the future vision of the competitors must also be discussed. Examples and weblinks should be considered (Crichton, 2013). 3. What? This factor entails the understanding of the output expected by the customer. This means that the type of activity that the customer wants the advertising company to conduct in order to market the product in the best possible manner. Example, website, conference, event etc (Crichton, 2013). 4. Why? This factor explains the need to understand why the activity needs to be done. The objective in question must be well understood and outlined to ensure that the purpose of the advertisement is achieved in the best possible manner at the end of the day (Crichton, 2013). 5. Who? This factor helps in understanding the target audience of the organization, product or service for whom the campaign has to be made. It has to be understood if the consumers are individuals, businesses, children or elderly people. Based on this factor, the campaign can take a major change (Crichton, 2013). Define Campaign Objectives The Objectives of the Campaign are as follows: Specific: To make the brand more visible on Social Media Websites To increase the overall effectiveness of campaign on the sales and business of the company as a whole To enable the company get more interaction on part of the potential customers on social media To understand the requirements of customers to make feasible changes in the product in order to make it more saleable for the company To know about the requirements of the other customers across the globe. The objective will be completed based on the marketing of the company on varied social media channels Measurement: In order to meet the expectations of social media promotions, we will use infographics and varied types of content to promote the brand We will ask questions to the public, hold polls and share quizzes to get more interaction Achievable: The objectives can be easily met by the our team since we have the required amount of experience to take care of the objectives in question The company has been successful in similar projects in the past and has been able to provide the necessary types of results as the brand demands Relevant: Since social media is among the most preferred platforms for promotions today, it is one of the most reliable and relevant solutions for brands across the globe The company can increase sales by uploading products on Facebook and promoting the products on other channels such as Pinterest and Instagram. Other social media channels will be able to get feedback from customers while the promotions are in progress. Time Oriented: The plan is time oriented since social media promotions take time but showcase results from day one. The time we start the promotions of the products of the company, interactions will start coming in instantly. Hence the time orientation factor is stable and we are confident of providing the best results to the company within a time span of 3 - 4 months. Ensure Campaign Objectives are feasible, given the constraints of time, budget, product and market factors. The campaign objectives are feasible, economical and will fit the constraints of time since Social Media offers results from the first day itself. Since the products are already popular in some parts of the region, we shall be able to create a brand presence in the specific region first and then move onto other cities. The market factors are favorable since the product is a common product that is used by majority of the women and children in the region. State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish The campaign objectives are measurable since there will be 1 posting each day about the varied products of the company. The postings will include graphics and relevant content that shall include a brief description about the product and why it should be used. Advertising is expected to help the company generate sales. Since we will be using the Boost Post feature with discounts and offers provided by the company, we are extremely confident that we will be able to achieve the objectives set in by the Brand in question. We cannot lay out the exact number of the sales of the products and the amount of revenue we shall be able to generate for the company; however, we are pretty confident about the fact that we shall be increasing the likes and followers of the product and brand on social media from time to time. Ensure campaign objectives take into consideration factors which may affect consumer responses. The factors that may affect the consumer responses include the pricing of the products and the external factors due to which the sale may not be achieved. Also, the delivery timing provided by the customer may prove to be a deterrent in the overall sales of the products through social media as well. References Crichton, C. (2013). How to Write a Marketing Brief in 10 Simple Steps. Watertight Marketing. MDG Advertising. (2011). Advertising and Marketing Blog: Eight Principles of Advertising Ethics.