Marketing Plan Part B Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Part B - Essay Example The Jacob’s Coffee Shop will try to make sure that the customer gets a good experience as they consume the products of the business. This is why the Jacob’s Coffee Shop has decided to use an app that the customer can use in choosing the design and nature of the product. Not many coffee shops offer the customer with a way to be in command of the way he gets his product. This will be very useful in making sure that the customer is engaged and maintained at Jacob’s Coffee Shop. The business will have the name of Jacob’s Coffee Shop. The name is inspired by a story in the bible where one person sold his inheritance for a bowl of well cooked soup. The soup that was served to him was so good that he could not resist and even sold his highly valued inheritance just for one bowl. In this regard, the Jacob’s Coffee Shop will provide its customers with such good coffee and beverage products that the customers will come back for more. While the main product for Jacob’s Coffee Shop will be coffee served at the coffee shop, Jacob’s Coffee Shop will take advantage of the available market to make sure that it has more business. In this regard, Jacob’s Coffee Shop will also offer deliveries especially to functions where coffee is needed in large quantities, at the request of the customer. As Gibson (2013) says, coffee shops must know how to extend their services in order to increase their revenues and profits. Word of mouth will be an important way to promote the business. All the initial customers will be asked kindly to spread the information about the shop to their friends and family. At the same time, to help the word of mouth strategy to work, there will be well designed colorful leaflets that will be made and each customer given a number of them to give to their friends and family. To engage the customers, the social media will be used. There are several social media that are available and they all offer both