Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 5

Marketing Plan - Essay ExampleSupplementing it forget be rice and salad. Juices allow also be served but this will also be squeezed in front of the customer and fulfill our wellness proposition. The total estimated cost of setting up the restaurant is estimated to be $70, 000.The selection of the products served by us is confirm by many reasons. First and fore approximately is the inclusion of chicken in the eating menu of most of the people. This will give is an instant head-start because chicken preparations are care by almost every champion person. Secondly, from health and nutrition point of view, succuss will also attract people. In a nutshell, chicken and juice will serve as a short-meal combination which can satisfy short span thirst and can be eaten before proper meals.Initially price will be set swallow to attract customers and develop confidence in them of our food and service quality at reasonable prices. It will also be set keeping in mind what other restaurants s erving the same pointedness are charging for it. But we will fix the rate at slightly low.Place selected for the line of merchandise is worry district San Francisco where tourists come from all over the world and the place welcomes people from diverse culture. Because chicken is an item liked by almost all cultures and traditions, this place offers the most advantageous position to locate our business.Promotion strategies of our business will include radio announcements, pamphlet distribution, hoardings, newspaper advertisements and word-of-mouth publicity. Initially, discounts will be provided on family orders and inviting friends. We will also try to gain contracts at major shops and tourist destinations for serving our juices there. Later on when the business catches up, loyalty cards and rewards will be given to regular customers to retain them and get positive feedbacks and publicity.Our indigenous target market will be tourists who try each and every item selling at the pl ace they visit.